I grew up in a low-income, single-parent home in Boston, first dreaming of becoming an inventor. In my early teens I learned to write songs and, logically, set out to become a rock star. But my time as a rapper / producer taught me how much messages matter. How stories can inspire, heal, or harm.

It became my obsession.

I founded The Message, a social enterprise that’s reached thousands of teens across the U.S. and Canada. I went into classrooms and youth spaces as a marketer and musician, building relationships with students and earning their trust. That closeness afforded me an inside look into how a generation received, processed, and responded to the media and messaging around them. 

The insights I gained encoding messages as a songwriter and decoding messages as a media literacy educator taught me something that’s shaped every client engagement since. It’s never the thing; it’s the thing behind the thing.

Along the way I navigated profound loss and grief, and rebuilt my faith. I’ve experienced how healthy self-talk, empathy, humility, and the right kind of crazy can change everything.

If you’re reading this and nodding, let’s talk.